Three major companies—Amazon, Portuguese drone maker Tekever, and Taiwan’s Foxconn—are accelerating industrial projects in Nouvelle-Aquitaine, a southwest French region that includes the Bordeaux area, following investment announcements tied to Choose France 2026.
The moves come as local business leaders begin to question how artificial intelligence will reshape hiring and operations. Arnaud Degorre, the regional director of France’s statistics agency Insee, said executives are already starting to revise their recruitment forecasts—an early signal he called not yet measurable at the regional level, but “quite troubling.”
Against that backdrop, the Choose France 2026 announcements—part of the French government’s flagship push to attract foreign investment—carry particular weight for the region.
Foxconn and Tekever: semiconductors and drones take shape between Bordeaux and Occitanie
Foxconn has laid the first stone for a semiconductor assembly plant project in the Bordeaux region, alongside French defense and aerospace group Thales and electronics company Radiall. The initiative was first announced at Choose France 2025 and has now moved into its concrete build-out phase.
Tekever is also stepping up. The company plans to invest an additional €100 million (about $108 million) in France over five years and create 100 skilled jobs split between Occitanie and Nouvelle-Aquitaine. According to the Élysée Palace, the French presidency, that brings Tekever’s total commitment to €200 million (about $216 million) and 200 jobs—double what the group announced the previous year.
Amazon: another logistics site, 1,000 more jobs
Amazon is adding three new logistics sites to its France plan: one in Pays de la Loire, one in the Île-de-France region around Paris, and one in Nouvelle-Aquitaine, described as a distribution center. Those three sites—plus a fourth in Ensisheim in the Haut-Rhin department—represent more than €400 million (about $432 million) in investment and 1,000 announced jobs, on top of 7,000 already promised by 2028.
The Seattle-based company had already unveiled in early May a broader plan of more than €15 billion (about $16.2 billion) in France over three years, its largest investment in the country to date.
For companies across Nouvelle-Aquitaine, the question is no longer whether AI will shift industrial balances. It’s how quickly they need to prepare—before the signals Insee is hearing from executives turn into hard regional numbers.
Sources
Le Figaro — “IA, pharmacie, logistique… Quels sont les principaux investissements annoncés lors de Choose France 2026 ?” (June 1, 2026)
