Olympique de Marseille has signed a seven-year stadium naming-rights agreement with Caisse d’Epargne Provence Alpes Corse, known commercially as CEPAC, the club announced. As a result, the venue previously branded as the Orange Vélodrome will now be called the Cepac Vélodrome.
The club framed the deal as a long-term partnership with a financial institution rooted in the Marseille area—an increasingly important revenue stream for top-flight teams beyond TV rights and ticket sales.
A long-term partnership tied to Marseille
Caisse d’Epargne Provence Alpes Corse is historically based in Marseille, with its headquarters in the Saint-Menet neighborhood (Traverse de la Buzine) in the city’s 13th arrondissement. Founded in 1993, it is currently led by Albert Achouche, listed as manager and liquidator, alongside Marthe Beaunes and Anna Blanc, identified as partners with unlimited liability, according to official INSEE and INPI data published on data.gouv.fr.
In France’s Ligue 1, stadium naming deals more commonly run three to five years, making a seven-year term relatively long for the market. The length of CEPAC’s commitment signals what the article describes as a strong desire for local anchoring around the Marseille club.
Stadium naming remains less developed in France than in England or Germany
France’s sports naming-rights market still trails countries such as Germany and England, where venues like Allianz Arena and Emirates Stadium bring in tens of millions of euros per season. In France, examples remain limited, including Groupama Stadium in Lyon and Arkéa Arena in Bordeaux—context that places Marseille’s agreement within what the article calls a still-emerging trend.
Financial terms of the contract between Olympique de Marseille and CEPAC have not been made public.
